1533QCA Content Production and Curation
Week 8 - Lecture Takeaways:
1.1
Curation: making the right decisions about what is important and what isnt. its about showing that you understand by restating facts and information in an accurate order that best suits the brief.
People make creative choices everyday now with the broad variety of social media available, we curate everything in a day from what we wear to where we go and how we decide to act. Mindfulness is important, this can be shown through a great portfolio which can help you within your career. You need to be able to justify your decisions. These decisions are mostly biased due to your own opinions making those decisions.
Content curation is assembling connective items that work together to put out a cohesive idea. Discretely collected thoughts: Most important ideas brought together to display the full idea. Mostly adding a point of view to a question, trying to further explain the main point of view. Think of a idea that's broad enough to have a following but niche enough to be able to have some specificity against what you are looking for. This is the best way to be able to add to an idea a thought that has not already been discovered.
1.2
A design brief is the thing that tells you everything you need to know about the job at hand. It explains exactly what the client is after which is all you will need to create a return brief explaining how you understand this information and your conditions on completion. Tips to create a design brief include; Customer information, target market, likes/ dislikes, competitors, existing branding, measuring success, budget, list of deliverables & additional notes.
(Reading 1)
You need to make sure that you are matching the information given and style of brief to the type of job that you are looking for.
1.3
Creating a shared vision through mood boards is important so that you both have examples of what you are aiming for, pictures speak a thousand words, sometimes, especially if the brief is for a highly creative design approach, it can be hard to explain what you are after with just words, this is where the mood board comes in. Words can also be included in the mood board to help explain the images further.
(Reading 2)
Having your own personal mood board separate to any brief can also be great for you to have inspiration all the time at home or at work. By getting a mix of images that inspire you to work better or towards a goal can have a great positive impact on your motivation and positivity.
Using mood boards before within university has been great, using them within Interior Design Client Concept's help to get the concept across even if the rendering may not be exactly what you were wanting, by having a mood board it is easy for the client to imagine the colour scheme and furniture pieces planned.
Digital mood boards are recommended by myself, this is because they are easily changed, added to, enlarged and printed. Also by having the easy access to all the images on the internet it is easier to find the exact thing you are thinking of which again, get the point across quicker.
1.4
Client communication is very important, without proper communication every layer of the deign concept and proposal is at risk of error which can be costly for you.
Tips for good communication include;
- Email: Make sure to keep emails very proper, address them to the name of the person you're contacting, always end with regards or sincerely, keep it formal, clear sentences are best, no emojis.
- Phone: introduce yourself, keep it formal and polite, set agendas for longer calls so that you can get through everything in an orderly manner.
- Skype: Make sure your account is appropriate for work purposes, keep the call formal, make sure the background is clear and warn anyone around you that you will be on camera, aka to be quiet or stay out of frame.
- Meetings: Proper attire (depending on type of meeting), eye contact, good communication means giving non verbal cues that you are paying attention, take notes if need be.
When dealing with poor behaviour always keep your manners and your temper even as that can help calm down the situation. However do not put up with bad behaviour, make sure it is acknowledged, you don't want to work with someone like that.
Always be honest and just make sure that everyone is clear on everything to leave only a small margin for mishaps.
Readings: Seven Tips for a Return Brief:
A return brief is all about communicating back to the client that you understand completely what they are asking for and what is expected. It is also a way for you to let the client know what you expect. Before you start you need to actually understand what is being asked of you. From there you can start constructing your return brief by including: problem definition, design responses, options & costing. These are the four sections that will help to build out the information needed. It is important to make sure you mention everything so that there is nothing that gets confused at a later date. Having expectations written down can also be a legal safety net to save you from any mishaps later down the track. Making sure that you can actually stick to what you say you can do is the final step, if you say that you will finish it in a week for $50 and you end up needing double the time and money it may not be an option.
Why Mood Boards Matter:
When a client doesn't like the concept you have brought forward, and you have to go right back to the start again, it can take a toll on the budget and the minds of all those involved. "Words fail miserably when trying to translate design concepts". By creating a loose collage style with colours, pictures and images it is a surefire way of narrowing down the possibilities of a home run.
Keynote Empowering Learners With Digital and Media Literacy:
The reading first talks about the reader's experience with librarians, as her mum was a teacher than librarian who lobbied to build her school the library that she was confident they needed. 'Literacy' is now becoming a much broader term than just the general reading and writing, now with 'text' having another complete meaning as well, all because of the new technological advances of the late 20th and 21st century. Many of these new literacies are imperative for people to have to be able to survive in the world as we know it, etc, to get a job and to communicate properly. In the text, challenges for teaching literacy are laid out, including; addressing digital risks, strengthening capacity to recognise quality of information and moving beyond a tool focused orientation. It is important for educators to properly teach everyone about all the different literacies and help them to be able to navigate on their own.
Exploration of Client:
INTERVIEW QUESTIONS:
Biography -
Name: Matthew Galea
Age:
where did you grow up:
Email: Matthew.galea@griffith.edu.au
Job:
Interests -
Interests:
Aesthetic:
Needs/ Wants:
Favourite Food:
Favourite Movie:
Favourite Song:
Do for fun:
5 years from now what do you see you doing:
Day in the life:
Associations -
What makes you happy:
Beach or city?
Calm or Chaos?
Black or White?
How would you say others view you?
Describe yourself in 3 words:
